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Accidents do happen in the corporate world without any prior notice. According to a survey conducted by PwC, in the last 5 years, 7 out of 10 (or 69%) of the world’s business leaders have experienced at least one crisis. While one may not be able to prevent a mishap, they should always have a crisis management plan in place to deal with the aftermath. Keeping proper resources and strategies in place can minimize the impact of the crisis. But, failure to do that can potentially ruin the brand's reputation. Here’s wherethe importance of standardizing  public relations strategies and tactics  truly lies. When does a Business Need PR in Crisis Management?  Every business, big or small, should have a documented plan of action for crisis management, with modifications suiting the crisis at hand. Given below are some of the instances that can call for  PR in crisis management : Employee/consumer lawsuits   Manufacturing accidents   Product defects ...

Whether you have a small business or a big enterprise, attracting and retaining customers is the key to truly achieving success. For this reason, most businesses prefer to work with professional PR firms. Even if you want to rebrand your business, enlisting the services of a rebranding strategy in Pittsburgh can help you obtain excellent results. However, as the number of PR agencies continues to increase, it’s becoming more and more difficult to choose the best one for your business’ needs. According to statistics, the global public relations market is anticipated to reach a compound annual growth rate of 9.9% by the end of the year 2022. So, to find the right PR firm for your business, you need to consider several important factors. Here are a few effective tips that you must keep in mind while looking for the best PR agency for your business. Determine Your Objectives and Budget The first step in finding the right firm for effective public relations strategies and tactics in...